Launch checklist · Krug Digital

00

About you

Business name *

Your name *

Best phone *

Email * Your plan

01

Website

Why we need this: these are the things only you have. They let us write accurate pages, show off your real work and launch on the domain you already own.

Not in my plan, skip

Logo file The original from your designer is best (SVG, PDF, AI, EPS or a large PNG).

Photos of your work, team, trucks or shop Up to 3 here (we shrink big phone photos for you). Have more? Share a Google Drive, Dropbox or iCloud link below.

Link to more photos Optional. Aim for 10–20 photos in total. Services you offer Put a star (*) next to the jobs you want more of. Towns you serve Business hours License numbers or insurance to show on the site 3–5 testimonials Paste them here, or tick the box to let us quote your Google reviews. You can quote my Google reviews on the site.

Your domain The web address, e.g. yourbusiness.com

Where it's registered

I've invited daniel@krugdigital.com as a delegate or user at my domain registrar.Most registrars call this "delegate access" or "add user". Not sure how? Leave it unticked and we'll walk you through it. Never send us a password.

02

Google Business Profile

Why we need this: this is your listing on Google Maps and Search. Manager access lets us improve it while you stay the owner.

Not in my plan, skip

Do you already have a Google Business Profile?

Yes No Not sure

If yes, add us as a Manager:

Go to business.google.com and sign in.
Open Business Profile settings > Managers.
Tap Add, enter daniel@krugdigital.com, choose Manager and send.

Done. I've added daniel@krugdigital.com as a Manager.

If no, we'll create it. Google then asks you, the owner, to verify it. Which do you prefer?

Video Postcard Whatever Google offers

Google account email that owns (or will own) the profile Just the email address. We never need your Gmail password.

03

Review requests

Why we need this: asking every happy customer at the right moment is the steadiest way to grow your reviews.

Not in my plan, skip

How should we get your customer list?

I'll upload a list Connect my CRM or invoicing tool Not sure

Customer list export Spreadsheet or CSV with name, phone or email, and last job date.

Or, which CRM or invoicing tool do you use? e.g. QuickBooks, Jobber, Housecall Pro, Square. You'll add us as a user; no password needed. You have my permission to connect review requests to that tool. Who should be alerted about new reviews?

04

Town / service-area pages

Why we need this: a page for each town you serve helps nearby customers find you when they search for your service plus their town.

Not in my plan, skip

Your top 5–10 towns One per line, most important first. Services you want to show up for in those towns

05

Call tracking

Why we need this: a tracking number shows which calls came from your website and Google, so you can see what's working. Calls ring straight to you.

Not in my plan, skip

I approve a local forwarding number.Krug Digital runs it on our own CallRail account. You don't get a separate bill, and your main number stays yours. Ring calls to this number Preferred area code

937 513 Match my main number

06

Booking / text chat

Why we need this: so customers can book or text you from your website, straight into the tools you already use.

Not in my plan, skip

Booking or scheduling tool you use If other, which one? Or paste your booking link. Cell phone that should receive website texts Who answers texts and booking requests?

07

Local Services Ads

Why we need this: Google checks your license, insurance and background before these ads can run. The account and the ad spend stay in your name.

Not in my plan, skip

Business license number(s)

Background-check owner The person Google will check (usually the owner).

Insurance certificate PDF or a clear photo.

Create your Local Services Ads account at ads.google.com/local-services-ads in your business's name, with your own card. Google bills you directly for ads.
Add daniel@krugdigital.com as a manager on that account.

I've created the LSA account in my business's name. I've added daniel@krugdigital.com as a manager. Starting monthly ad budget A rough number is fine. We'll fine-tune it together.

08

Care plan

Why we need this: keeps your site secure, backed up and up to date, with a short report each month.

Not in my plan, skip

How would you like to pay?

Card on file Cash

For card, we'll text or email you a secure Stripe link. Please don't type card numbers here.

Monthly report goes to (name)

Their email

✓

Anything else?

Questions, notes or things we should know Everything here is mine to share. *I'll give Krug Digital access by invitation, never by sharing a password, and I stay the owner of every account.

Your launch checklist.

About you

Website

Google Business Profile

Review requests

Town / service-area pages

Call tracking

Booking / text chat

Local Services Ads

Care plan

Anything else?

Got it. Thank you!